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The Brand

The Brand


Aimant: n. French for “Magnet”

A name chosen to describe how numerous parts and pieces fell into place at the right time to give life to this project.

Born from the entrepreneurial spirit of a family who, after 30 years of successfully distributing renowned watch brands, decided it was time to create their own brand. Now that the dream is coming to life, they realized one thing: they should’ve done it years ago.

Aimant is more than a brand; it’s a movement that seeks to inspire and encourage people to live in the moment, pursue their dreams and achieve their goals. It’s about creating awareness of the value of time and making every minute count.