INSPIRED BY...
Milan, the hometown of the most coveted fashion houses. There's no place on earth half as trendy as this magnificent city. Breathing its air alone raises your standards - or so they say. No wonder it is the inspiration for so many, and especially for our most trendy timepiece. Its case adds a modern twist, its colors a classy touch. This style is for the most refined tastes. A piece that always catches the eye.
INSPIRED BY...
The place where great literature was brought to life. The homeland of fine poetry, theatre, and tea. Where the rain and fog just add up to the nostalgic feeling. The perfect inspiration for our most classic piece. The squared shaped dial is inspired by the typical gregorian architecture and with its soft cool colors, we are reminded of London's brick walls and clouded skies. Classy and timeless in its fullest meaning.
AIMANT was born from the dream of two young cousins who dared to go one step ahead, believing that good intentions always attract good results.
Alex and Andrew were born into a family with decades of experience in distributing renowned watch brands. They grew around watches and were always tracking time.
It didn’t take them long to learn about the value of time and how moments don’t come by twice.
So, they decided that – despite being rather young – it was time to create their very own watch brand, fulfilling the dream their grandpa had.
Then, Aimant was born, after many months of trial and error. And it became more than what they had thought.
AIMANT IS A CELEBRATION OF TIME.
It is about living in the moment and making time for things that matter. It is a constant reminder that we only get one life – and that we must live it right.
